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Conclusion
THE PUBLIC IMAGE PORTRAYTED BY BURBERRY INVOLVES:
Britishness
Burberry often describes itself as a brand that is exclusively British. The notion of Britishness is often considered a complicated one, but the brand intends that it is classic, elegant and its silhouette are very english or perhaps "proper" like the old british values (according to the British)
Burberry is considered one of the most high-end luxury brands of the century for it's been made famous by the Queen of England. Burberry projects itself as luxurious by its pricing as well as its advertising campaigns. Burberry is known as "example of British luxury"
Luxury
Legacy
Burberry dwells on its heritage and legacy that it has created over the century. Its trench coats are about a century old and people still can't have enough of them even in 2019.
Burberry is the first luxury brand that has its personal messaging service which was created by Apple. Burberry believes in innovation, no matter, if it's with its fabrics like gabardine and ECONYL or with its creative ramp, walks like "tweet walk" or holographic walk. It believes that technology is the future and one must go alongside technology for getting success.
Innovation
Fluidity from one generation to another
Burberry keeps on changing its identity and style according to its audience while maintaining its classics. For eg. Burberry rebranded itself by creating a monogram based on Thomas Burberry's initials for its B series. The B series is made for the millenial generation that is more into street fashion and chooses comfortable hoodies and track-pants over crisp trousers and shirts.
Burberry takes in pride in reflecting itself as a luxury brand that owns the work-clothing segment of the luxury class. Given the warrant of royal tailoring, and made famous by the queen, Burberry strides at the peak of formal wear. Trousers, shirts, blazers, trench coats, overcoats, elegant silhouettes, detailed intricacies - Burberry has got you covered (for a very high price but yea!)
Work oriented clothing
Gender Fluidity
Burberry reflects itself as a gender-fluid brand for most of its models ever since the '90s have been showcased in trousers. The prints and patterns of Burberry are androgynous. The silhouettes of females are often similar to men with baggy trousers and power blazers.
By Jasleen Ashta
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