BURBERRY'S ACOUSTIC MUSIC
British artist Benjamin Clementine performs live at London’s Hotel Café Royal. His song ‘I Won’t Complain’ soundtracks the Mr. Burberry film.
British artist Claire Maguire performs live at London’s Hotel Café Royal. Her song is 'Changing faces’
Matt Maltese plays ‘As The World Caves In’, accompanied by brass and a string quartet. His Burberry Acoustic performance was recorded at The Ivy House; a pub in Nunhead, SE London.
Rhodes returns to perform for Burberry Acoustic, playing his song ‘Wishes’ from his debut album. Filmed at St Katharine Docks in London, he previously played live at the Burberry Menswear S/S16 show.
The British singer-songwriter performs ‘Moirai’ live for Burberry Acoustic inside St James’ Church, Islington, accompanied by her band.
Singer-songwriter Dan Owen plays his song 'Moonlight' live for Burberry Acoustic. The energetic, blues-inspired performance took place at Makers House, London – the venue for our February 2017 runway show.
SixToes, filmed exclusively for Burberry Acoustic singing 'Low guns'.
Lizbet Sempa, filmed exclusively for Burberry Acoustic at East Times London singing 'mistakes'.
Eva Stone, formerly known as Amy Holford, filmed exclusively for Burberry Acoustic singing 'I won't wait'.
Southern, filmed exclusively for Burberry Acoustic playing the song 'Just think about it'.
What image is Burberry trying to portray by being a music enthusiast? How is music helping Burberry raise its value?
Burberry started Burberry acoustic to help upcoming and establishes singers gain popularity by collaboration. Often at Burberry events, singers come and sing the acoustic version of their songs to please the crowd. The songs sung are mostly soft and soothing which reflect the luxurious nature of the brand.
In the capitalistic society today, consumers are inclined towards sensorial experiences. Brands try to involve their consumers in sensorial experiences to sell their products. Burberry dwells well on the sensorial experiences, for it has clothes, people can wear (touch and feel), fragrances that people can smell, beauty products that people can feel and its acoustic music that people can hear.
Music has this tendency of leaving a mark on the human's brain. If music is played while viewing a garment, there is always a possibility that the garment will leave its mark too and might attract the consumer towards it.