Celebrity culture leads people to follow celebrities and their ways of life i.e. what they wear, how there lifestyle is, how they behave etc. Leading celebrities wearing a brand leads to higher popularity and demand of the brand. Burberry trenches have been a part of almost every celebrity wardrobe till times immemorial. Seeing celebrities wear trenches on and off the screen, in their daily life made the trenches a classic. Celebrities like Emma Watson and Jennifer Lawrence are huge figures in the world of popular culture while Queen Elizabeth and Victoria Beckham are popular political and fashion icons respectively. Their fascination with the trenches has led to making a trench coat such an important garment.

Apart from the trench, the Burberry check has also been adopted fairly well by the leading fashion celebrities making itself a part of the nitty-gritties of their life, making it popular. In recent years, Burberry has also been in demand for its evening wear for celebrities have made its mark wearing it to met galas and movie premiers and all sorts of social events.