Cinema helps in making and breaking the image of various things, including political events, fashion brands, lifestyle etc. Cinema is an integral part of the media and plays a huge role in influencing people for their lifestyle and fashion choices. Over the century, Burberry has made its mark in cinema. Its trenches and checks have appeared time and again in movies while portraying English men and women.It has been portrayed in movies as an essential part of the British lifestyle. 

The English have this culture of wearing a trench coat or an overcoat on top of their other garments, due to its weather which is often hung on coatstand or taken by butlers once they enter any place. Burberry has been an innate part of this culture. 

Burberry trenches have been worn by loved protagonists which influenced people. Clothes worn by protagonists in cinema are often in demand by the fans. Having the most beloved protagonists turn up in a trench coat leads to generational love for the garment and the brand.